Landing page as the name itself suggests is the page where the users land on clicking in the ads or any other link of your website that they come across while surfing the internet and is distinct from the main website.
PPC which stands for Pay-per-click is a digital marketing system in which the advertisers pay a fee each time one of their ads is clicked.
The Significance of Landing Pages for your PPC Campaigns
Landing pages have its importance for both the users and the advertisers. In the case of the advertisers, its importance is in the sense that when the user visits a page, he/she enter their credentials, particularly their email address and the number, which are stored with the advertisers and can further be used to follow up with the users.
On the other hand, the landing page will be useful to the user as it will provide the pertinent information related to the advertisement that lands the user to that page.
As the landing page is distinct from the main website it is used for the advertisement of the website and for generating leads and increasing sales. Therefore, for the PPC Campaigns and to attract the users, the landing page must be presentable and should contain the important information in precise and not otherwise.
Moreover, the landing page should be easily accessible without any delay or hindrance. There are certain main features that are required to be considered for a good Landing page. These are:
The landing should importantly include the Call-To-Action which is clickable button such as “Sign Up” that directs the user to perform some action. It requires the user to enter their details which are stored and can be further used by the advertisers.
The landing page shall contain the testimonials that are required to build up the trust and confidence of the user on your product or service.
Optimization and Responsiveness:
The landing page should be flexible and even be responsive, quick loading for mobile devices.
Consistency in Providing Value:
The landing should not contain the information about the product or services in bulk that will bore the users and ultimately leave the user with no other option than to leave the page. The landing page should, therefore, contain less information with attractive elements such as art clips/photos related to the product.
As the advertiser invests on the ads as per the clicks, therefore, every click on the ad should drive the user to the specific web page that is captivating to the user and contain the relevant content.
Therefore, an effectual landing page must be built by the advertiser that attracts the user and don’t let get any click wasted.